The nature and structure of business; an overview of marketing, production, finance, personnel, and information systems; Christian ethics in business and biblical principles for free enterprise.
Broad exposure to the theory and practice of managing business information using current computer technology. Emphasis will be placed on hot technical and managerial issues involved in the design and use of information systems in operations, management, and strategic planning. Prerequisite: BU 101.
A survey of the principles and purposes of accounting, the accounting cycle, the primary financial statements, manufacturing and cost accounting. Prerequisite: BU 101and MA 115.
The use of accounting concepts in management decision-making, ratio analysis, present and future value concepts, planning and policy-making based on accounting statements and reports. Prerequisite: BU 201.
Introduction to law and the judicial system followed by a study of the law of contracts, warranties and product liability, consumer protection, real property,
landlord and tenant, agency and employment, partnerships and corporations. Prerequisite: BU 101 (Note: this course is typically offered in the evening to accommodate practicing lawyers as instructors.)
Introduction to management practice and decision-making; organizational structures; the role of managers in planning and organizing, leadership and communication, and controlling business. Emphasis on the development of the
Christian business persons personal philosophy of management. Prerequisites: BU 101, BU 201.
A study of organizational behavior and leadership with an emphasis on the connections between biblical principles of conduct and good leadership; an examination of workplace issues requiring the integration of Christian standards in the development and understanding of organizational behavior. Prerequisite: BU 101, BU 201.
An examination of the operational environment of international business with an emphasis on trade, marketing, finance, and investment, including an overview of the dynamics of the international monetary system, foreign exchange markets, and the balance of payments. The impact of regional culture and politics on multinational corporations will also be assessed. Prerequisites: BU 301, EC 201. (Note: typically offered every other year.)
This is an introductory course to the expanding world of e-commerce. The purpose of this course is to explore the infrastructure needed to conduct business on the Internet. It focuses on software choices, security of the e-commerce environment, and the setup of an online store with catalog, shopping cart, and payment capability. Prerequisite: BU 105, junior standing as a business major.
This is an advanced course in marketing concepts applied to the Internet. The focus is on the rapidly developing and changing role of marketing in the new world of e-business, applying traditional marketing concepts within an emerging paradigm. Prerequisite: BU 324.
This course takes the information learned in BU 305 and BU 306 and applies it to the setup and running of an e-commerce site. Students will get practical experience in the operational end of an e-business. Prerequisites: BU 305, BU 306.
An overview of financial institutions, instruments, and policies; emphasis on financial aspects of business, taxes, working capital management, rates of return, leverage, and the international financial environment. Prerequisites: BU 101, BU 202.
Introduction to operations research, applications of probability and statistics to management decisions, forecasting, decision theory, linear programming and network analysis. Prerequisites: BU 101, MA 210
Basic concepts of operating control of manufacturing and service businesses, measurements, and standards, budgeting, inventory policy, facilities planning, decision implementation and control. Prerequisites: BU 301, BU 322. (Note: offered on demand.)
Demand-satisfying activities of business as applied to planning, pricing, promotion, and distribution of goods and services to consumers. Prerequisite: BU 101, EC 201.
Organization and administration of the sales function. Negotiation-style selling techniques reinforced with structured and unstructured role playing, sales writing, and presentation skills. Opportunity to critically analyze all aspects of the sales function and selling techniques against a standard of Christian ethics. Prerequisites: BU 324.
Planning and conducting research in the business environment. The course includes problem identification, data gathering, problem definition, theoretical framework, design, implementation analysis and reporting. Prerequisite: BU 301, MA 210.
The nature and dynamics of the processes, methods, and media used in promoting products, services, and company or institutional images. Practical applications of copy writing, advertising layout and presentation; principles of promotion and public relations. Prerequisite: BU 324.
This is an introductory course to the expanding world of e-commerce. The purpose of this course is to explore the infrastructure needed to conduct business on the Internet. It focuses on software choices, security of the e-commerce environment, and the setup of an online store with catalog, shopping cart, and payment capability.
This course is based on a trip to a specific region of the world. The students will analyze the relationships between political systems and economic development in that region. Students will also evaluate the impact of U.S. import/export policy as well as review recent regional history and its impact on the regions long-term economic outlook. As part of this course, each student will develop a business plan for a product to be imported from or exported to a country in the region. Prerequisites: BU 101 and EC 201.
Students are encouraged to pursue guided research in their own areas of business interest. The findings will be presented in a thoroughly documented formal business report. Requires permission of the Department Chair, academic advisor, and supervising professor, fee.
An analysis of the international monetary system, the Euro-currency market and Asian-dollar market, as well as the mechanics of foreign exchange. Topics include an examination of the methodologies for country risk-assessment, foreign direct investment, international lending practices, the third-world debt burden, and international taxation and accounting issues. Prerequisites: BU 303, BU 310, EC 201 (Note: typically offered every other year.)
Stages for starting a business enterprise, types of organization, legal requirements, financing, market research, administrative support systems. Ideal for students planning to start their own business or wanting to strengthen entrepreneurship skill required in a large business or corporation. Prerequisite: BU 301, BU 324 or permission of instructor. (Note: typically offered every other year.)
The principles of export and import, including overseas licensing, compensation trade, co-production, and joint ventures. Provides a study of socio-cultural differences affecting marketing strategy, as well as case analyses of mistakes made by multinational companies. Prerequisites: BU 303 and BU 324. (Note: typically offered every other year.)
This course illustrates the development, execution, and review of business strategy for both small and large organizations. Emphasis is placed on the need for, awareness of, and accommodation to changes in the organizations remote, industry, and internal environments. Analytic tools and application of generic strategies will be applied to a series of case studies. This course will conclude with an online simulation where student teams compete against each other in operating a global business organization and includes a week end session. Prerequisites: Senior standing: BU 301, BU 310, and BU 324 or permission of instructor.
A strategic approach to management of the marketing programs of an organization.
Includes detailed studies of strategic choices of target markets, positioning, finding and capitalizing on product opportunities, strategic marketing communication programs, application of the product life cycle and product adoption curves to strategic planning, and other advanced marketing topics. Makes extensive use of case studies. Prerequisites: Senior standing; BU 324, BU 325, and BU 336.
Students are encouraged to pursue guided research in their own areas of business interest. The findings will be presented in a thoroughly documented formal business report. Requires permission of the Department Chair, academic advisor, and supervising professor, fee.
Students are encouraged to pursue guided research in their own areas of business interest. The findings will be presented in a thoroughly documented formal business report. Requires permission of the Department Chair, academic advisor, and supervising professor, fee.
A directed work experience in an area related to the students major concentration and career interest. Each internship will be individually arranged and supervised by both the Department of Business and a professional manager in the workplace (U.S.A. or abroad). The internship will culminate in a formal written business report and an oral presentation conducted before a faculty committee of the Department of Business. Requires permission of the Department Chair and a supervising instructor.