Marketing
 
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Marketing Concentration

The graduate will take all the required courses for the Business Administration Major plus these program specific courses for Marketing Concentration:

 

Required program specific Course: Credits

BU 325 Selling and Sales Management: 3
BU 328 Research Methods for Business: 3
BU 336 Marketing Communication: 3
BU 440 Strategic Marketing Management: 3
BU 424 International Marketing: 3

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